“THE PHARMACEUTICAL industry has been embroiled in an entertainment arms race — and it has not served anyone well.” So declared L. Stephan Vincze, ethics and compliance officer, TAP Pharmaceutical Products Inc., Lake Forest, Ill., during his...
THIS YEAR'S SURVEY is a tale of shifting demographics, with implications for the marketing strategies of CME providers. To set the scene, we begin with two sets of data from the American Medical Association, in addition to our own survey results...