“IF YOU THINK ABOUT A TYPICAL HOSPITAL OR MEDICAL school or medical society that's looking at this panoply of communication companies, they don't really know what they do, they don't really trust them, they think they came right out of the...
The setting is pretty common: Megagigantic Pharmaceuticals has a product to launch, and so they hire Slick Communications to set up CME activities for them. Both Megagigantic and Slick understand what's required to ensure fair and balanced...
Many just hummed the theme to “Don Quixote” when the Convention Industry Council first brought up the idea of developing definitive best practices that could be standardized across the meeting industry five years ago. Now that the CIC has released...