The American Chemical Society aims to hold the best chemists' conference series in 2001. Its formula for reaching the top? Follow a for-profit business model...

Eighth Annual Physician Preferences Survey In 1994, every respondent to the Physician Preferences Survey planned to attend at least one out-of-town CME meeting. In 2001, 34 percent say they didn't attend any meetings requiring travel last year...

Analyze This! In medicine, the autopsy tells the tale. And in direct marketing, back-end analysis is the equivalent of "getting the post." If your marketing postmortem is going to be worth doing, it has to be done right. Bad analysis is worse than...

e-Meetings: Why Groupware? Do your meetings drag on without resolution? Do certain people on your team bulldoze decisions through? If you're frustrated with your meetings, groupware may help...

Winning Promotion How Sweet It Is... Portable, yet comprehensive. That's what MM's panel of editors liked about the winner of our third annual Top Guides Contest. The on-site program for the American Diabetes Association, in a convenient 4.5 by 9...

Someone once defined insanity as doing the same thing over and over again and expecting different results, says Jack Fisher, chairman of Corbett HealthConnect, a full-service, worldwide health care communications agency located in Chicago...

Nurses' associations say that education on the show floor can be kept clean - free from product promotion, that is. And, they say, the benefits outweigh the risks...

HEALTH CARE Wanda Johnson, CMP, has been promoted to director, CME Services, with The Endocrine Society in Bethesda, Md. She had been associate director, meetings and CME services...

Kevin Wohlfort has joined the American College of Cardiology in Bethesda, Md., as director of corporate relations. Most recently, he served as director of industry relations and exhibits at the American Urological Association in Baltimore...

Gifts to Physicians I take issue with Mark Schaffer's remarks on page 32 of the September/October issue, which led me to reread his article in JCEHP [The Journal of Continuing Education in the Health Professions], as well as some of the letters...