Analyze This! In medicine, the autopsy tells the tale. And in direct marketing, back-end analysis is the equivalent of "getting the post." If your marketing postmortem is going to be worth doing, it has to be done right. Bad analysis is worse than...
e-Meetings: Why Groupware? Do your meetings drag on without resolution? Do certain people on your team bulldoze decisions through? If you're frustrated with your meetings, groupware may help...
Winning Promotion How Sweet It Is... Portable, yet comprehensive. That's what MM's panel of editors liked about the winner of our third annual Top Guides Contest. The on-site program for the American Diabetes Association, in a convenient 4.5 by 9...
Someone once defined insanity as doing the same thing over and over again and expecting different results, says Jack Fisher, chairman of Corbett HealthConnect, a full-service, worldwide health care communications agency located in Chicago...
Nurses' associations say that education on the show floor can be kept clean - free from product promotion, that is. And, they say, the benefits outweigh the risks...