The Philippines played host to several major meetings industry events in August, not the least of which was the induction of the first set of officers for the Society of Association Executives-Philippines...

In my last column, I said you would be able to abandon the "shotgun" approach to marketing. Database marketing allows you to do that by zeroing in on your most highly qualified prospects-those people most likely to be interested in your seminars...

Does slitting your throat count?" Pam Jensen, CMP, division director, educational programs, American Asso-ciation of Blood Banks, answers with a wry laugh when asked how she copes with the seller's market. With humor and creativity, planners are...

Medical trade fairs come to Southeast Asia: Thailand has had its share of political turmoil in recent months, but its economic growth just rolls along. In 1996, for example, the Thais had under construction 1,576 health centers, 85 community...

Last time, I wrote that the key to successful direct marketing is to find an optimal combination of reach and frequency-putting your message in front of the right audience size the right number of times. This column will provide the conceptual...

Great, but how do you determine who your best prospects are? The standard definition of best prospects is those who have had involvement with your programs: current participants, past participants, or people who have inquired about your programs...

The opening session of the XVIII Congress of the European Cardiology Society (ECS), held August 25 to 29 at the National Exhibition Centre (NEC) in Birmingham, England, kicks off with a blast of bagpipes from Scotland's Caledonian Highlanders...

They came bearing clubs. Twenty-one meeting planners, along with their guests, relaxed in the VIP lounge at Aruba's Queen Beatrix International Airport while golf bag after golf bag wended its way through customs. Their ultimate destination: the...

Protecting Your Image and Message: Printing Contracts ...

The 22nd Annual Conference of the Alliance for Continuing Medical Education takes place from January 29 to February 2 at the Hyatt Regency New Orleans. Educational sessions will be scheduled for presentation on Thursday, January 30 through Sunday...