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HCPs’ New Daily Routines Could Affect In-Person Events
Dec 14, 2022
Post-pandemic studies find practitioners spending more time with patients while also having improved online skills. The result: widespread HCP satisfaction with virtual CME programs. For F2F events, then, marketing approaches must change.
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Holiday Gift for Yourself: Pharma Forum Early Reg. Reward
Dec 13, 2022
3 great reasons to get yourself signed up for Pharma Forum 2023 by December 16.
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When Status Quo Is the Way to Go
Nov 16, 2022
The largest trauma postgraduate program in the country has used the same host property for 56 years. The event planner reveals why that works for the program—and for her—and which elements she changes up.
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Insights from a Prolific Pharma Planner
Nov 16, 2022
Shionogi’s Linda Hamilton coordinates more than 75 meetings per year with no internal staff. How? Transparency, trust, and persistence.
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Virtual Events: Women Advance, Social-Media Mentions Decline
Nov 16, 2022
According to two recent studies, major radiological societies see differences in speaker line-ups and attendee-communication habits when conferences happen online.
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How College Interns Can Make Your Job Easier
Oct 19, 2022
Medical-marketing agencies have well-established processes for hiring and developing productive interns. Here’s what you could learn from them.
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Life-Science Planners Come Together at IMEX America
Oct 19, 2022
An interactive session on medical and pharma meetings addressed ways to convince HCPs to show up, run better investigator meetings, and hold more sustainable events.
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Surviving the Meal-Cap Inflation Squeeze
Oct 19, 2022
A panel at Pharma Forum discussed exceptions, perception, and other meal-cap challenges as food prices go through the roof.
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Inside Pharma Forum 2022
Sep 15, 2022
At the 18th annual Pharma Forum, held at the Bethesda North Marriott in Bethesda, Md., from September 12 to 14, pharmaceutical and life-sciences meeting professionals and their supplier partners explored the challenges of the post-pandemic meeting...
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Investigator Meetings with Improved Audience Engagement
Sep 14, 2022
The key: A fully dedicated second screen in attendees’ hands, which allows for a more-interactive set-up while also gathering data to prove session effectiveness.
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