How elements of experiential marketing can help life sciences meeting managers create more compelling events.

A new report from the Incentive Research Foundation draws on previous and upcoming research to identify "10 Trends for Merchandise and Gift Card Programs in 2015."...

Buskers everywhere, leave your guitar cases and don a TSA uniform if you want to collect the big bucks! Of course, you wouldn't get to keep it, but the $674,841.06 in spare change travelers left behind at security checkpoints last year is nothing...

Both leisure travelers and business transient travelers make their own choices for air transport options. But as meeting planners for conferences and incentives, we are the ones choosing airline transport options. How should we react after recent...

Orly Sorokina’s thought-provoking post on the Hootsuite blog, 3 Marketing Lessons from Internet Easter Eggs, in fact did get me thinking that these inside jokes and hidden gems could be a really fun way to get potential attendees engaged with you...

CBI’s Amanda Batstone and Julie Janson, key account director with IHG, presented the first Procurement Partnership Award to Aynn Furie, senior director, global meetings category, and Paige Furr, her global procurement partner at Pfizer.Pharma For...

Indiana Governor Mike Pence at the Tuesday press conferenceIndiana Governor Mike Pence, who was firmly behind his state’s Senate Bill 101, the Religious Freedom Restoration Act, until Tuesday, has reversed his position that the law should stand a...

Top tips on professional development from seasoned meeting managers. No surprise: At the top of the list is building relationships.