The Bell Curve, an article published in the New Yorker a few weeks ago, is an eye-opening look by surgeon Atul Gawande at what's really going on in terms of physician competencies--and he finds a big bell curve, with a few supremely competent and...
Not only does this article say that pharma rep detailing doesn't change prescribing behavior, it also says, "Robert Jacobson, a professor of marketing at the University of Washington Business School and colleagues at Columbia University in New...
There a good article on BTNonline about how pharmaceutical company Allergan "is likely to save more than one-third of its meeting spend next year due to new management procedures that centralize contract approval, standardize payment and shun...