What will have to happen at this session for you to go away satisfied?" asked facilitators Henry B. Slotnick, PhD, PhD, professor of neuroscience, University of North Dakota in Grand Forks; and Judith Ribble, PhD, director, CME, National Center...
For some time now, I have written about the relative effectiveness of niche marketing (see "One-to-One Programming Deserves One-to-One Marketing," Medical Meetings, June 1997, page 70). The concept behind niche or database marketing is that CPE...
Anyone who has tried to take notes by the light of a projection screen while sitting on a hard-backed chair balancing a notebook on one knee knows the value of an ergonomically designed meeting environment. Conference centers distinguished...
CME Notes The Food and Drug Administration (FDA) has released its final guidance letter for industry-supported scientific and educational activities. It is a far cry from the original 1992 draft letter. Important differences (direct quotes from...
Since 1992's one-two punch of renewed threats to regulate continuing medical education (CME) by the Food and Drug Administration (FDA), followed closely by the Clinton Administration's initiative to reinvent American healthcare, CME directors and...
The Vienna Convention Bureau has announced that Andrea Bauer, who had served as marketing manager for the United States and Canada for the past seven years, has retired in order to pursue a PhD in political science. Peter Martin has assumed her...
Yikes! You've just been asked to book a meeting for 50 people, with several breakout rooms, and it's a mere two weeks out. Impossible, you respond...
Small, round, and verdant, Kauai is appropriately called the "Garden Isle." Within her 33-mile length and 25-mile width, colors define Kauai: from the deep greens and purples at Princeville on the North Shore, to the yellow sand beaches on the...
I am a strong advocate of studying other industries. If we look only at case examples from within our own field, we limit our horizons and run the risk of never fully actualizing our programs, products, and services. (See the September/October...
Occupancy rates are up. Room rates are up. Clearly, the seller's market continues. As a result, meeting planners can't negotiate the same deals they used to. Instead, hotels are imposing early departure charges, tough cancellation provisions, and...