For many direct marketers, formats are the fun part. Bob Stone, direct marketing guru and author of Successful Direct Marketing Methods, advises that your format have a character appropriate to the target audience. Here are a few direct-to-doctors...
It's gospel that adults want to be actively involved in their own learning. The problem is identifying activities that actively engage learners. This column describe a method I've used with audiences ranging in size up to 350, a method that has...