Ben Moorsom of Debut Group delivered the keynote, providing planners with lessons on how to leverage the science behind human behavior to maximize attendee engagement.

Attendees were able to share contact information with each other by placing their Kilk wearable device alongside that of each person they mingled with.

As the Titanium sponsor of Pharma Forum, Marriott put on a memorable reception on the evening of day 2, using a 1970s theme and encouraging not just Marriott employees but also other event participants to dress the part.

Pablo Yudi of Hilton Buenos Aires, Patricia Metz of Bayer, and Joan Mondi of Celgene each took home a 2019 Pharma Forum Trailblazer Award for the creative work they've done to coordinate effective events in the medical/pharma sector.

The general session on day 2 featured a panel discussion on how pharma planners and suppliers can build better partnerships. Panelists included Eric Kreins, HMCC, Hilton Worldwide Sales; Bonnie Weiss, HMCC, Hyatt Hotels Corporation; Valli Ferrara Chapjian, Glaxo SmithKline; Brian McArdle, Celgene; and Stephanie Russo, HMCC, Marriott International.

During a break between sessions, Pharma Forum attendees jumped onto the main stage and hammed it up for the camera.

During the Q&A period of a general session, Michael Mahoney of Genentech shared his business experience to the audience using a Catchbox—a soft cube with an embedded microphone, which can be tossed to meeting participants in order for them to speak.

Linda McNairy, American Express Meetings & Events, talks with participants at her session on understanding attendee personas.

As the final presenter for Pharma Forum 2019, motivational speaker Lauren Pasqualone encouraged people to take at least one step every day, no matter how small, towards the big goals they have in their lives.