In a 10-year period that saw a technology boom, a stock market bust, terrorist attacks, strict new corporate accounting standards and pharmaceutical regulations, a recession, and finally, an economic rebound, the medical meetings industry has gone...
A comprehensive marketing plan goes beyond brochures and e-mails sent to your potential attendees or exhibitors. Connecting with the media is another crucial facet of any successful communication plan. To use the press to “spread the word” about...
The Professional Meeting Planners Network was mistakenly omitted from the sidebar “Finding Travel Directors,” in the article “On Site, On Call,” which appeared in the December 2006 issue. Based in Durham, N.C., PMPN has provided meeting logistics...