Tips from two researchers on why trust is important and how to nurture it.

Stop obsessing over engagement. Trust is the new holy grail.

If you want to innovate you are up, and get a second chance when you are down, you need to earn trust.

In October, veteran meeting professional Tahira Endean, CMP, published Intentional Event Design: Our Professional Opportunity. The 282-page paperback (also available as an ebook) is organized around seven principles of intentional event design...

A new industry collaboration offers a free, downloadable, research-based toolkit planners can use to help drive more people to attend their events.

We've got three excerpts from Intentional Event Design: Our Professional Opportunity, the new book by Tahira Endean, CMP. The first sample: Endean shares her behind-the-book thinking.

Content marketing is a key tactic for transforming an event into the year-round, relevant, informative, and reliable brand your attendees crave.

Why your attendees’ brains need extreme engagement to learn, and how you can make that happen at your meetings.

The audience at an IMEX America 2017 session got to ask—and answer—their top meeting planning questions.