Elizabeth Pinkham of SalesforceDreamforce, the legendary Salesforce user conference, drew more than 172,000 registered participants to its headquarters city in September (plus some 11 million online viewers). “We took over San Francisco, includin...
A new conference, SenseUP!, a Summit on the Power of Sensory Marketing, debuts next spring in the marketing and events arena. Its focus is “sensory marketing”—that is, awakening and using all the senses to meet an organization...
In 2013, we conducted a survey in partnership with our friends at Tagoras. One hundred and twenty conference/education professionals responded to the question “Does your organization re-write any of its speaker session submissions (e.g...
At the American Society of Association Executives Annual Conference and Exhibition, held in August in Detroit, I went to a great learning lab session about disruptive developments that could affect future meetings. Key among the disrupters discus...