I would hazard a guess that most people in the meetings and events industry have either asked or been asked to provide their services "on spec," with the thought that somewhere down the road, it would lead to a paying gig. Whether it's destinatio...
Among the recommendations in a new insights paper from brand experience agency FreemanXP is to hire a content DJ (headphones optional) to field questions and comments and monitor engagement during keynotes and panel presentations...
For the ninth year, boutique restaurant and hospitality consulting firm Andrew Freeman & Co. has released its Trends Report. Each year’s report gets a theme, and 2016 is the Year of the Multiple Personality...
Your executive team faces a complex decision involving multiple issues and diverse perspectives. You believe they would be more likely to succeed if one person could help them work together to address the problem...
There may be nothing more dismaying for a meeting planner than looking out at a half-empty ballroom while the closing keynote speaker takes the stage. Where did everybody go? Especially now, when attendees are not only busier than ever but have a...
Elizabeth Pinkham of SalesforceDreamforce, the legendary Salesforce user conference, drew more than 172,000 registered participants to its headquarters city in September (plus some 11 million online viewers). “We took over San Francisco, includin...
A new conference, SenseUP!, a Summit on the Power of Sensory Marketing, debuts next spring in the marketing and events arena. Its focus is “sensory marketing”—that is, awakening and using all the senses to meet an organization...
