In case you hadn't noticed, it's a seller's market out there when it comes to the hotel industry. Following a nosedive after 9/11, the major statistical measurements of hotel performance — occupancy rates, average daily room rate, and the all...
The meetings industry is experiencing a resurgence in international events. Taking events abroad can create excitement among attendees and increase attendance. But a planner must be careful to consider the unique legal issues that arise with these...
When Honda Started talking to potential partners that could execute a roadshow for its new Fit vehicle, it wasn't looking for one company to create a strategy, another to handle logistics, a third to build the training curriculum and testing, and...