Apr 13, 2015

Did you know that April 14 is Equal Pay Day—the day that women have to work into the new year to earn what men earned last year? That’s three and a half months, people! While the exact size of the gender salary gap varies depending on a lot of di...

4 Experiential Marketing Practices You Need to Know Now

Apr 09, 2015

How elements of experiential marketing can help life sciences meeting managers create more compelling events.

If People Interacted in Real Life Like They Do on E-mail, It Would Look Like This

Apr 08, 2015

Tripp and Tyler, the guys who brought you the Conference Call in Real Life, are at it again, this time playing out what it would be like if people acted in real life the way they do on e-mail. It is almost as hilarious as their first video, and t...

Luxury, Necessity, Security: Today’s Incentive Challenges

Apr 08, 2015

A new report from the Incentive Research Foundation draws on previous and upcoming research to identify "10 Trends for Merchandise and Gift Card Programs in 2015."...

Easter Eggs Aren’t Just for Easter

Apr 06, 2015

Orly Sorokina’s thought-provoking post on the Hootsuite blog, 3 Marketing Lessons from Internet Easter Eggs, in fact did get me thinking that these inside jokes and hidden gems could be a really fun way to get potential attendees engaged with you...

James Mahon, Champion of Conference Centers, Dies

Apr 06, 2015

James M. Mahon, 63, global director of marketing and public relations at the International Association of Conference Centres, and owner, James M. Marketing Inc., lost his battle with cancer on Sunday, April 5. He was surrounded by family in a...

Surrender To What’s Next: Co-Creating an Event Experience

Apr 06, 2015

Leaders always seem to know what is next. That’s part of what I love about meeting planning. Somehow, somewhere the meeting planner in me always knows what’s going on next. I now call that “something” my intuition. Meeting planners by and larg...

Four Steps to ROE: Return on Attendee Experience

Apr 02, 2015

Conference attendees are collectors of experiences. They don't remember or share mediocre or vanilla—only the extremes: Great! Wow! Sucks! Disappointing...

9 Things that Make a Great Training Environment

Apr 02, 2015

When you’re a huge conference center that’s hosted thousands of training meetings, you pick up a few tips and tricks. The National Conference Center in Leesburg, Va., which offers 917 guest rooms and more than 250,000 square feet of...