“It's like the first round of a heavyweight championship, everybody's feeling each other out,” says Joe McInerney, president and chief executive officer, American Hotel and Lodging Association, Washington, D.C. McInerney was speaking of the battle...
You don't have to completely overhaul your meeting to attract more attendees. Sharon Collins, director of meetings and expositions at the Kellen Co., an Atlanta-based association management company, offers the following tips to get your numbers up...