Among the recommendations in a new insights paper from brand experience agency FreemanXP is to hire a content DJ (headphones optional) to field questions and comments and monitor engagement during keynotes and panel presentations...

Your executive team faces a complex decision involving multiple issues and diverse perspectives. You believe they would be more likely to succeed if one person could help them work together to address the problem...

There may be nothing more dismaying for a meeting planner than looking out at a half-empty ballroom while the closing keynote speaker takes the stage. Where did everybody go? Especially now, when attendees are not only busier than ever but have a...

Elizabeth Pinkham of SalesforceDreamforce, the legendary Salesforce user conference, drew more than 172,000 registered participants to its headquarters city in September (plus some 11 million online viewers). “We took over San Francisco, includin...

A new conference, SenseUP!, a Summit on the Power of Sensory Marketing, debuts next spring in the marketing and events arena. Its focus is “sensory marketing”—that is, awakening and using all the senses to meet an organization...

In 2013, we conducted a survey in partnership with our friends at Tagoras. One hundred and twenty conference/education professionals responded to the question “Does your organization re-write any of its speaker session submissions (e.g...

At the American Society of Association Executives Annual Conference and Exhibition, held in August in Detroit, I went to a great learning lab session about disruptive developments that could affect future meetings. Key among the disrupters discus...