Leave the Logistics to Others

There's at least one major proponent for getting meeting professionals to be more strategic than tactical: Jim Daggett, CAE, CMP, founder and owner of JR Daggett & Associates, Chicago, an independent meeting management firm. Daggett led a session about meeting ROI (return on investment) at a recent industry meeting. He's not only an excellent instructor, he just "gets it." "Leave the logistics to others," he says, "so that you can become the meeting strategist and expert in your