2. Increasing Revenues
• Find new items that can be sponsored, including charging stations, hotel room keys, and Wi-Fi. With so many accreditor, state, and national laws, rules, and requirements around physician/pharma interactions, this can get tricky, though. Which leads to…
• Develop non-pharmaceutical sponsors, which are not covered by the above rules and regs. For example, find a housing vendor to sponsor shuttles. You can still get sponsors for the usual tote bags, lanyards, and parties as well, as long as they aren’t covered in the regulations. You can even charge a sponsor to have a seat at the table during dinearounds, or to host roundtables during a reception. And remember that sponsors can still pay for non-CME satellite symposia.
• Develop virtual products based on conference sessions. You can even have a vendor cover the session taping, then offer them royalties on the sales on the back end.
• Build a product theater in the expo hall and charge vendors a fee for using it for a set amount of time.
• Since smaller conferences are more difficult to find sponsors for, provide a package deal that bundles your large and small conferences for a set fee.