Topalian
Keynoter Greg Topalian, senior vice president, Reed Exhibitions, told the audience to make attendees fans by offering experiences exclusive to your brand.
Weil, MacKie
From left: David Weil, vice president, SmithBucklin, and Robb MacKie, president and CEO, American Bakers Association.
Loggia
Joe Loggia, president and CEO, Advanstar, talked about extending the trade show experience from its popular fashion industry shows into a yearlong, online business-to-business platform called Shop the Floor.
Dobson, Moujabber, Bell, York
From left: Richard Dobson, vice president, sales, ExpoBee; Cherif Moujabber, Thailand Convention & Exhibition Bureau; Mark Bell, vice president, industry affairs, National Cable & Telecommunications Association; and Barbara York, senior vice president, industry affairs, NCTA
McEntee
Christine McEntee, executive director and CEO of the American Geophysical Union, spoke about “Enhancing Attendee Experience and Engagement through Integrated Virtual Opportunities.”
Catalano, Cross
From left: John Catalano, FABTECH Group Show Manager, Society of Manufacturing Engineers, and Chuck Cross, Trade Show Consulting
Lippman
Sam Lippman, president and founder of Lippman Connects, emceed the daylong senior forum.
Shapiro
Gary Shapiro, president and CEO, Consumer Electronics Association, which runs the International Consumer Electronics Show every January in Las Vegas, urged event managers to “be flexible,” and to learn from their mistakes.
Ali, Emmett, McGuiness
From left: Lee Ali, managing director, Expo Stars Interactive; John Emmett Jr., executive vice president & COO, International Council of Shopping Centers; and Tim McGuinness, staff vice president, global expos, ICSC
Vincent
Larry Vincent, chief branding officer, The Brand Studio at United Talent Agency, ended the day with a presentation on “Brand Real: Strengthening Your Event’s Brand and Your Bottom Line.”
Cathy Breden, COO, International Association of Exhibitions and Events, with Stephen Pitt, vice president, convention and expos, National Automobile Dealers Association
From left: Chris Meyer, vice president, global business sales, Las Vegas Convention & Visitors Authority; Karalynn Sprouse, senior vice president, Merchandise Group, Emerald Expositions; Michele Germann, marketing director, Merchandise Group, Emerald Expositions; and Angelo Varrone, CEO, Exponation
From left: Britton Jones, president and CEO, Business Journals; John Patronski, executive vice president, GES; Dennis Slater, president, Association of Equipment Manufacturers; and Scott Crawford, senior director, national sales, GES
