Turns out Life is Good isn’t just a T-shirt company. Steve Gross, executive director & chief playmaker of the Life is Good Kids Foundation, steers a nonprofit that works with kids globally, striving to help them keep their natural optimism, creativity, and playful, loving spirit despite poverty, trauma, and other obstacles. Gross shared his passion for playfulness in an authentic, non-clichéd presentation at IMEX America in Las Vegas in October, connecting his work to the work of meeting professionals—or anyone who brings people together to change the world. We loved his originality and how his South Boston accent slowly got more obvious as he went through his talk.
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