LasVegasDotCom Campaign
The Las Vegas Convention and Visitors Authority and R&R Partners, its ad agency, won a Platinum Adrian Award for the LasVegasDotCom campaign, which drove Web traffic and increased visitors, including groups, to Las Vegas. Pictured (from left): Marina MacDonald, HSMAI America Executive Board member and chief marketing officer of Red Roof Inn; Rob Elliott, senior vice president of public affairs, LVCVA; and Ron Rubin, account director, R&R Partners.
Atlanta Wins for ASAE Video Series
The Atlanta Convention & Visitors Bureau received a Platinum Adrian Award for the ATL Files, a yearlong video series created for the American Society of Association Executives Annual Meeting held in Atlanta in August 2013. Receiving the award (from left): Andrew Green, principal & producer, Green Media Works; Andrew Wilson, senior vice president and general manager, Atlanta.net, Atlanta CVB; and presenter Jeff Senior, executive vice president and CMO of Fairmont Raffles Hotels International, HSMAI Global Chair.
Springfield, MO Awarded for Meeting Planner Campaign
The Springfield, Mo., Convention & Visitors Bureau received a Platinum Adrian Award for a multi-tiered marketing campaign featuring sock monkey Sammie Springfield. Receiving the award (from left): Ted Sullivan, vice president of business strategy & development, MMGY Global; Dana Maugans, director of sales, Springfield, Mo., CVB; Laura Whisler, director of marketing & communications, Springfield, Mo., CVB; and presenter, Mark Thompson, CHBA, CHSE, vice president of tourism, Dallas Convention & Visitors Bureau.
Sammie Springfield, the Sock Monkey
In the award-winning campaign for the Springfield, Mo., CVB, nearly 400 meeting planners received coffee table books featuring Sammie Springfield enjoying the sites, hotels, and meeting facilities in the city. A couple weeks later, the same planners received their very own Sammie sock monkeys.
Two-Story Networking
The 90-minute cocktail party, staged on two floors of the New York Marriott Marquis, served as dinner. It gave plenty of time to network, making the awards the focus of the seated event that followed.
An Imaginative Room Set
The main awards event featured rectangular table sets rather than rounds. All eyes were centered on the stage.
Where's Mikey?
In addition to some 30 awards given out that evening, HSMAI honored the “Top 25 Most Extraordinary Minds in Sales & Marketing” and had them come on stage for a photo opp. Among them: Michael Dominguez: senior vice president of corporate hotel sales, MGM Resorts International.
Lifetime Achievers
David Kong, president and CEO of Best Western International, received the Albert E. Koehl Award for advertising and marketing (left); and Richard S. Kahn, president and owner of Kahn Travel Communications (KTCpr), received the Winthrop W. Grice Award for public relations excellence (right). In the center is Robert A. Gilbert, CHME, CHBA, president & CEO of HSMAI.
Shall We Dance?
Howard Feiertag (left), instructor, Virginia Tech, a well-known hospitality industry veteran, won HSMAI's Winthrop W. Grice Award last year, and was on hand to honor this year's recipient, Richard S. Kahn, president and owner of Kahn Travel Communications (KTCpr).
The stairwell at New York's Marriott Marquis lends itself to a dramatic and elegant reception setting.
