Social media works because there is interaction and an openness to communicate in a way that always benefits the user first. Organizations must keep this in mind when they create their own social media accounts....More
Luann Edwards jumps right into new technology—it's actually driven her career path. But for planners who tend to dabble instead, here is her pitch for why diving into social media can be downright amazing....More
It wasn’t easy, narrowing the field of online personalities in meetings and travel to the 11 most influential. What we learned is that people don’t rise to the top in social media because of a certain number of tweets or fans or followers, but because of the enthusiasm, insight, introspection—and sometimes, insanity—they share with the rest of us.