Corporate Meetings & Incentives: We like to think that our brains are in control, but it seems that our senses may be calling the shots. Kare Anderson: The research shows that there are sensory cues that can create perceptions that are largely unconscious to us. For example, if I hand you a warm cup of coffee, you would perceive me as more caring than if I hand you a cold cup of soda pop. One hotel client used a subtle scent of sunscreen throughout his facility to evoke a happy, ...

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