See that guy over there who’s talking intently at a cocktail round on the exhibit floor with a small group of attendees? His badge says he’s just another attendee, and he only paid the attendee registration fee, but he is a de facto exhibitor—a suitcaser. Suitcasing may not be illegal, but it is unethical to take advantage of an expo’s access to attendees without paying the exhibitor price. And it can hurt your event by diverting attendee attention from your legit ...

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