Whether in person or online, events that prioritize interactivity tend to be the ones attendees remember and return to. Here’s an outline for a planning process that puts engagement front and center.
“It’s about creating an ongoing cycle of touchpoints through a single brand experience,” said a seasoned event-strategy executive during the IMEX America show. Here’s how to make that happen.
AIM Group International signs the Net Zero Carbon Events pledge rolled out at November’s U.N. Global Climate Summit. The first deadline for action: end of 2023.
Omicron concerns have pushed back the start of the 20th-anniversary meeting and convention industry expo—but organizers are planning to go on with the show.
Brief videos from meeting attendees made the American Society of Transplant Surgeons’ event-marketing campaign a huge success. Here are best practices for making attendee-generated content work for you.
In 2021, the MeetingsNet team posted 683 articles (so far), covering industry news, executive profiles, event case studies, how-to ideas, and more. Throughout yet another disruptive 12 months, the year's most popular stories largely focused on new...