In 2002, coming off an annual meeting where it lost $700,000, the brain trust at the Employee Relocation Council made a move that probably seemed counterintuitive at the time but, in fact, was two steps ahead of their competition — they went global. Some might think it's the wrong time to invest the money and resources on global meetings, but Cris Collie, executive vice president at the Washington, D.C.-based association, had a different perspective. “It was shortly after 9/11 and our ...

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