Predictions about where the trade show business is headed are mixed, but a number of experts seem to agree that, barring any extreme world or economic events, exhibitions will draw a modest increase in attendees and exhibitors in 2003. Despite that somewhat rosy short-term outlook, events of recent years have exposed some basic challenges to the way trade show organizers do business. Technology advances, corporate consolidation, and restrictions on travel are all chipping away at the status ...

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