Twelve things to consider before planning an event in Asia. 1. In general, Asians look for an event sponsor that they respect. If your organization has no identity in Asia, there are two choices: Hook up with someone who does have an identity there, or spend time developing an image in Asia . 2. If you decide on the first option, consider choosing an industry leader, an industry publication, or at least an exhibition company established in the region. 3. If you decide to develop an image ...

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