Exhibition organizers can increase their exhibitors' return on investment by looking at how supermarkets and other retailers design their stores. The design of exhibit floors and booths can have a dramatic impact on attendee traffic and behavior, said Mike Cooke, chief executive officer, DMG World Media, Braintree, Mass., during a presentation at the recent Exhibition and Convention Executives Forum in Washington, D.C. If exhibition organizers understand how retailers engage customers, they ...

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