Skip navigation

Getting a Fix on SMERF

ONCE CONSIDERED THE DREGS of the meetings market, this highly budget-conscious, will-gladly-meet-on-weekends market has gained a new cachet in recent years: facilities and bureaus around the country are courting SMERF meetings following the drop in deep-pocket corporate meetings and a falloff in attendance at professional and trade association meetings. As one respondent in our survey put it: “SMERF meetings, many of them, are not as heavily driven by business needs but more by social and

Register to view the full article

Register for MeetingsNet.com and gain access to premium content including the CMI 25 Listing, our monthly digital edition, the MeetingsNet app, live and on-demand webinars, and much more.

Hide comments

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish