Jeff Hurt, director of education and events with the National Association of Dental Plans, Dallas, says the place to start with social media is to put a goal behind your strategy. It doesn't have to be huge. “It could be as easy as, ‘We want to connect with our members on Facebook,'” he says. Hurt's goal when his organization began using social media for its meetings two years ago was to increase interactivity on site to better engage attendees and increase their learning. They began by ...

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