As president of a company that manages a variety of association meetings, Gregg Talley knows firsthand how the ice-cold-to-red-hot hotel market has turned the SMERF (Social Military Educational Religious Fraternal) meetings industry upside-down in just a few short years. “A few years ago, you could get first-tier cities at decent rates and decent dates,” says Talley, founder of Talley Management Group, a Mount Royal, N.J.-based association and event management company. Now, in a market ...

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