Marketing Your Meeting

Developing specific business objectives, establishing focused event themes, and capturing attendee-outcome and -output goals allow organizations to measure the results of their events. How well are you doing these things?

Veteran marketer David Allison contends that values-focused campaigns will attract more attendees to association events. Here’s what that means.

To build awareness and interest for November’s IMEX America in Las Vegas, IMEX Group launches a series of education and networking “Buzz Days.”

Organic social media posts from your association and its members are effective but not enough in today’s environment. Putting money behind certain social-media posts can ramp up interest in your events.

If your citywide is typical, only half your attendees book rooms inside the negotiated block. New research reveals how other attendees book, where they stay, and their reasons why.

You’ve tossed out your tube tops and velour tracksuit, but has your conference logo design also evolved with the times? And what does it say about your event...

Using the "what, when, and who" formula lets organizations develop and deliver content that resonates with each stakeholder segment and drives engagement, attendance, and revenue.