Faced with several years of declining attendance, the Air Conditioning Contractors of America decided it was time to reinvent its annual conference. Among the many changes instituted at the 2002 conference, there is one that really captured the essence of what ACCA leadership was trying to do. They decided to step out of the box and create some controversy with the keynote speaker, so they hired Democratic strategist James Carville. The decision, not surprisingly, riled the ...

Register for Complete Access (Valid Email Required)

By registering on MeetingsNet now, you'll not only unlock the Shake It Up!, you'll also gain access to exclusive premium content.

Already registered? here.