By running virtual meetings in conjunction with live events, associations can extend the meeting outside the walls of the convention center.
Anthony Allen doesn't think virtual conferences will replace live meetings, but he does believe they are changing the very definition of a conference. "If you talk to a conference planner, it's all about those four days-that's where the magic happens," says Allen, director of digital media at the American Society for Training and Development, Alexandria, Va. "But you really have to change your perception of what a conference is." He says conferences should be live meetings with a virtual ...
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