As companies develop more sophisticated Internet-based services, many fear that the virtual trade show will replace the "real" event. After all, with a few clicks of the mouse, an attendee can now do everything from drop in on a few educational sessions, to visit exhibits, request literature, and put in an order with an exhibitor. Why would anyone need to visit the show? While virtual shows will certainly significantly alter the trade show experience for attendees, it won't be because ...

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