Every June, the 200 biggest names in the exhibition industry travel to Washington, D.C., to attend the one-day Exhibition and Convention Executives Forum to learn about the latest trends in trade shows. SAM LIPPMAN, president of Integrated Show Management and Marketing, Arlington, Va., explains the concept behind this unique event and discusses how exhibitions are changing. . AM: How did you come up with the idea for ECEF? Lippman: In 2001, we came up with the idea to bring together the ...

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