What is in this article?:
- Why Four Event Industry Association CEOs See a Vital Future
- What trends have had an impact on your association's meetings and how have you adapted?
- What must the industry do to better promote the value of meetings?
- How has competition affected the way you do business?
- How has globalization affected your business and growth?
- How has membership evolved?
- Given all the changes, is the meetings industry at a turning point?
The leaders of ASAE, International Association of Exhibitions and Events, Meeting Professionals International, and Professional Convention Management Association are bullish on meetings.
Rocked by the recession and faced with changing demographics, competition, globalization, and other challenges, associations—and association meetings—have had to adapt and innovate to survive. And the major meetings industry associations have not been exempt.
We spoke to four chief executives of associations you’re most likely a member of—Deborah Sexton, Professional Convention Management Association; Steven Hacker, International Association of Exhibitions and Events; John Graham, ASAE (American Society of Association Executives); and Cindy D’Aoust, Meeting Professionals International—to get their perspectives on the future of meetings, and their best ideas for how meetings can succeed in 2013 and beyond.
Click through to see what we asked them.
