What trends have had an impact on your association's meetings and how have you adapted?
Deborah Sexton: People are spending fewer days at meetings. They don’t want to be out of their offices for long periods of time so you have to market the benefits to them specifically. We have developed a blended communication strategyto push out information in a variety of ways—social media, e-mail, direct mail, or whatever. For Convening Leaders, our annual meeting, we’re highlighting things that would be of interest to each of the different ...
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