The Gamification Summit drew 600 attendees to San Francisco April 16–18. In the same way that a conference for chefs begs the question of what was served at the banquet, a conference on gamification makes you wonder what games were used to keep attendees engaged. Gabe Zichermann can answer that question. Zichermann has built a career on the idea that organizations can improve their relationships with employees, customers, and attendees by adding game mechanics to their interactions. ...

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