Dave Lutz

Managing Director,
Velvet Chainsaw Consulting
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In 2006, Dave founded Velvet Chainsaw Consulting, an industry leading business improvement firm that helps conference and tradeshow organizers grow or transform their major face-to-face conferences. Prior to going down the consulting road, Dave was with Experient for 22 years where he served as president of both the Meeting Planning and Registration divisions.

Dave is a frequent industry speaker, facilitator, and author specializing in large conference innovation and growth. Areas of expertise include: conference business models, strategy, attendance marketing, sponsorship programs, and meeting technology.

Time to Scrap the Learning Scrap 4
Don’t let your educational sessions go to waste—up your game by linking learning to business outcomes.
Attendee Succession Plans
Are your attendees going grey around the temples? Are you thinking about who will fill your seats in the years to come? Here are three things to think about when it's time strategize attendee succession.
What’s Disrupting Medical Meetings? 2
Three key factors are contributing to declines in registration and industry participation at scientific meetings and healthcare professional conferences.
Session Evaluations: 4 Problems, 2 Solutions
There's no perfect evaluation template, but make these two change to drive more—and more thoughtful—responses.
The Holy Grail: Actionable Attendee Data 
For conference organizers, the term Big Data probably doesn't apply, but there's plenty of customer intelligence to be gleaned from "kinda-big data."
5 Qualities of Future-Focused Association Leadership 
We believe associations who convince their governance to embrace future-focused leadership will be best positioned for long-term sustainability.
Modernize Your Conference Panels  1
Panel discussions—some folks love them, most despise them. The bigger issue, however, is that most attendees just don't retain much after listening to one. Here are three strategies that can help.
Would You Like Fries With That Booth?  1
Progressive trade show organizers are offering Web, print, and mobile marketing opportunities as an up-sell in their exhibit contracts.
5 Lessons to Learn Before Buying Event Technology  2
Priceless advice from meeting technology and transformation consultant Dave Lutz, Velvet Chainsaw
Using Micro-Learning for Conference Innovation 
Micro-learning is exploding as a progressive model for professional development, but there are pros and cons.
Conference Networking Makes Attendees Smarter 
Focusing on networking opportunities at your meeting is essential. It's the biggest reason people attend.
Ninja Moves for Improved Conference Session Marketing 
Writing session descriptions that resonate and attract is an art.
Use Design Empathy to Spark Conference Innovation 

Design empathy is one of the most powerful mindsets a planner can have for creating superior conference experiences. It’s attendee-centric, not conference-product–centric. What is empathy?

Are You Helping Conference Sponsors Activate? 
Sponsor programs without a well-conceived and executed activation plan will yield crappy results.
Mobile Apps at Meetings: It’s the Wild West! 

It’s the Wild West in the attendee mobile app space! The barriers to entry are low and there are literally hundreds of companies offering solutions. Prices are being beat down and there’s bloodshed on the horizon with companies that won’t make it.

Time to Scrap the Learning Scrap
January 2, 2017

John, thanks for adding your insight! I especially like how you call out informal learning as a better strategy for moving the performance needle. Hope you have a wonderful...

What’s Disrupting Medical Meetings?
September 8, 2016

Thanks Neen! Just like NSA, a meeting of speakers, speaking to speakers always yields high evaluation scores. They're too nice to be honest on session ratings.

5 Lessons to Learn Before Buying Event Technology
March 18, 2016

Great point! Data privacy and data security are critical boxes to check before signing on with a tech solution. Thanks for adding that to this discussion!

Sponsorship: From Uninspiring to Attendee Mattering
March 6, 2015

Thanks Jack. Glad it was helpful!

Your Conference’s Networking Dollar Value? Priceless
January 9, 2015

Gina, thanks for your comment. Here's a link to resources that might help - http://tinyurl.com/pd4kn98...

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