Mitchell Beer, CMM

Mitchell
Beer, CMM

President, Smarter Shift

mitchell@smartershift.com

Mitchell Beer is president of Smarter Shiftin Ottawa, Canada, and a certified speaker with The Climate Reality Project.

Articles
Top Climate Takeaways for Meetings from the New IPCC Report
For meeting professionals, the certainty and urgency of the Intergovernmental Panel on Climate Change hold some important takeaways.
The Last Column Inch: Why I’m Leaving MeetingsNet (and Meetings)  2
It’s been a privilege having an outlet for my occasionally wonky views on meetings and events.
Hurricane Sandy: How Many Meetings Did Climate Change Take Out This Week? 
After everyone re-emerges from Hurricane Sandy, it’s essential that we think about how this kind of bizarrely severe weather is caused or worsened by climate change.
An Ethical, Responsible Meetings Industry: Finding Our Way to Imagine, Nation 
A very special delivery arrived a couple of weeks ago: My copy of Ethics and Corporate Social Responsibility.
As Airlines Stumble, Consider a Hybrid Safety Net 
If air travel gets less accessible—because of competition from rail, spiralling prices, or any other reason—a hybrid meeting strategy may be the thing that will keep your events on firm footing.
How Facebook Ads Are Like Conference Sponsors 
If Facebook went out of business tomorrow, how would it affect your work?
The Lehrer Letdown: Are You Sure Your Keynote Will Do You Proud? 
When a major meetings industry event gave a platform to an acclaimed author who subsequently resigned for falsifying quotes, it raised questions for every meeting planner—this could have happened at any conference.
Commentary: While Attending MPI, Take a Stand Against Child Sex Trafficking 
If you're attending MPI's World Education Congress later this month, you'll have a chance to lend your voice to an urgent issue that is just beginning to show up on the industry's radar: child sex trafficking.
Commentary: Are the Most Carbon-Efficient Hotels Right for Meetings? 
When Vermont-based Brighter Planet released its May 2012 report on hotels’ energy and carbon efficiency, it looked like meeting planners might be able to reduce their meetings’ environmental impact without cutting travel, just by making smart hotel choices.
Commentary: Where Sustainability Meets the Bottom Line 
On June 4, I participated in Black Out Speak Out (BOSO), a day-long protest in which hundreds of Web sites went dark in response to federal legislation that will gut environmental protection in Canada and shut down funding for environmental science and policy research.
Commentary: Energy Report Pushes Hotels Toward Meaningful Changes 
A new database developed by Vermont-based Brighter Planet may help meeting facilities get serious about energy efficiency.
Commentary: A Price Tag on Knowledge—When Does It Defeat the Purpose? 
Here's a dilemma facing many associations: how and whether to charge for strategic knowledge that might deliver better results if it circulated free.
Commentary: Green Meetings Conference Vibrates with Sustainable Power 
The Hilton Bonaventure Hotel in Montreal seemed to vibrate with sustainable power when it hosted the small but mighty Green Meeting Industry Council’s annual conference last week.
Commentary: A Small Twist on Sustainability Thinking 
Here's what I see as a smarter, more methodical way of using the green meeting standards to shift the industry’s performance.
Commentary: Is Airline Security Worth the Cost? 
Do the pat-downs, full-body scans, and endless delays actually deter would-be terrorists?

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