Mitchell Beer, CMM

Beer, CMM

President, Smarter Shift

Mitchell Beer is president of Smarter Shiftin Ottawa, Canada, and a certified speaker with The Climate Reality Project.

Commentary: End of the Room Block or End of an Era? 
Let's consider what might be lost to the rampant commoditization sweeping the hospitality side of the industry.
Commentary: Is This the End of the Room Block? 
Is the practice of booking large hotel room blocks for major meetings and events becoming a thing of the past?
Commentary: Tidal Wave of Green Meetings Education on its Way 
The Green Meeting Industry Council will launch a wide-ranging training and education program to support the new APEX/ASTM sustainable event standards.
Commentary: Why Live Events “Don’t Need No Stinking Smart Phones” 
The argument for understanding the technology we bring on site recently received passionate support from an unlikely source: Mark Cuban, online media magnate and owner of the National Basketball Association’s Dallas Mavericks.
Commentary: Sustainable Meeting Standards—Sorting Through Alphabet Soup 
Time and effort that will be needed to put the full menu of sustainable meeting standards into practice.
Commentary: Are Convention Center Expansions a Boon or a Bane? 
It’s never been more important for the industry to get its analysis right, rather than assuming that every convention center expansion is an automatic winner.
Commentary: PCMA General Session Walks the Talk 
PCMA made a gutsy decision to blow up its opening general session and rebuild it from the ground up.
Commentary: Sustainable F&B Is Hard to Define 
If you’re looking at food and beverage as an area where you can make your meetings more sustainable, it may be tougher than you think.
2012: The Year of Integration—or, Solving Problems by Making Them Bigger 
If 2012 goes as well as it might for meetings and events, the year will be remembered as the moment when integration became the industry’s new watchword. If the year goes very well, we’ll have the time and flexibility to drive the trend ourselves, and ...
Commentary: 5 Stories that Defined 2011 
Here are five stories from 2011, any or all of which could reshape the industry for years to come.
Commentary: Three Fatal Flaws the Airlines Can’t Solve 
Last week's news that American Airlines had filed for bankruptcy should be all the wake-up call anyone needs to begin weaning meetings and events from their over-reliance on the airline industry.
Commentary: 4.74 Degrees of Separation: Good News or Bad? 
Last week, Facebook came out with the news that the old six degrees of separation theory is obsolete for participants in the world’s largest social network.
Commentary: New Green Standards Help Make Sustainability Sustainable 
Once meeting professionals begin implementing the APEX/ASTM green meetings standards, they’ll likely find that the financial returns are every bit as important as the environmental gains.
Commentary: The Tale of the Idiot Sponsor 
With exhibit and sponsor revenue becoming increasingly important in the age of the hosted-buyer program, there’s a cautionary tale making the rounds in the online gaming community.
Commentary: Family Crisis Points to Health Hazard for Meetings 
Meetings depend on immunization and other public health measures in ways we scarcely notice until something goes wrong.

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