Mitchell Beer, CMM

Mitchell
Beer, CMM

President, Smarter Shift

mitchell@smartershift.com

Mitchell Beer is president of Smarter Shiftin Ottawa, Canada, and a certified speaker with The Climate Reality Project.

Articles
Commentary: Bin Laden’s Death Leads Week of Unsettling News for Meetings 
Last week was a busy time for news that could cast a long shadow over the recovery that has taken hold in meetings and events
Commentary: The Smoke and Mirrors Behind Social Media 
What if the incessant buzz about social media for meetings is mostly smoke and mirrors?
Commentary: When Hybrids Rule the Earth 
What will your meeting, facility, or service look like in 10 years, maybe sooner, when hybrid meetings—mixing live and virtual elements—rule the industry?
Commentary: Brain-Friendly Meetings—Not Just Flavor of the Month 
A growing understanding of neuroscience is generating a lot of interest in meetings circles these days.
7 Things Meeting Planners Need to Know About Bedbugs 
You’ve probably heard that bedbugs have made a comeback in the United States over the past decade, but just how serious is it?
Commentary: Dawn of the Yottabyte—Don't Get Left in Big Data's Dust 
The signs are everywhere that associations and corporations are relying more heavily on ever-larger volumes of data to guide their decisions.
A Global Food Crisis Comes Home 
You wouldn't know it in the countries where most meeting professionals live and work, but much of the world has been in the grip of record-high food prices that have set off a crisis
Commentary: A Peak-Oil Survival Kit for Meetings 
There was a moment during the Green Meeting Industry Council’s 2011 Sustainable Meetings Conference when more than 300 meeting professionals glimpsed the end of the world as they’ve known it.
Commentary: More Work Ahead on Economic Impact 
With the release of the Convention Industry Council’s economic significance study, U.S. meeting professionals can confidently claim to be part of an industry that contributes more to the national economy than auto manufacturing.
Commentary: EventCamp Must Keep Evolving 
The EventCamp conferences have covered a lot of ground since the group’s first meeting in New York in February 2010. But great success breeds greater expectations.
Commentary: A Slight Overshoot on Virtual Events 
Virtual platform provider ON24 combined fact with fiction early this year when it critiqued the green performance of the 2011 Consumer Electronics Show.
A “Shush” Heard Around the Room 
It was a "shush" that resonated across a roomful of meeting and association professionals.
Commentary: I Have Seen the Future 
Last week, I saw the future of meeting venues. Just 88 days before the April opening date for the new Ottawa Convention Centre, members of the OCC Advisory Board donned hard hats, steel-toed boots, reflective vests, and safety glasses to tour a project for which the local meetings industry had been fighting, lobbying, and begging for 15 years.
Commentary: Defending the Meetings That Matter 
Convention centers are at ground zero for many of the changes that are sweeping the meetings industry. So it’s encouraging that the International Association of Congress Centres (AIPC) is emphasizing the impact and results that make face-to-face meetings worthwhile.
Commentary: Five Sleeper Issues to Watch in 2011 
Here are five sleeper issues that could shape the industry’s outlook for 2011 in ways that some of us would rather not imagine

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