Patti J. Shock

Patti J.

Professor, Harrah Hotel College at the University of Nevada, Las Vegas
Academic Consultant, The International School of Hospitality

Patti Shock has been on the faculty at UNLV for 25 years. She chaired the Tourism and Convention Department for 18 years. Prior to that, she chaired the Hotel, Restaurant and Travel Department at Georgia State University in Atlanta. She teaches Catering, Intro to Conventions, and Social Media for Hospitality. She is also the Academic Consultant for The International School of Hospitality, a certificate granting school based in Las Vegas. She co-authored 5 books on catering and wrote the F&B chapters for many associations’ books, including IAEE, PCMA, and the CIC Manual. She has been a frequent speaker at industry meetings, and has received many awards and accolades over the years. Follow Patti on Pinterest (, Twitter (, and YouTube ( Her LinkedIn profile is (

Sense and Sensibility: Engage All Senses for F&B Success 
When you select menu items consider the five senses: smell, taste, touch, sight, sound.
A Beverage Pricing Primer  2
Here’s a breakdown of methods of charging for alcoholic beverage service at events.
Patti Shock: The Fun and Fundamentals of Barbecue 
Whether you spell it barbeque, barbecue, Bar-B-Q, or just BBQ, it is a popular item for outdoor events. Barbecue can be loosely defined as meat plus fire
Turn Your Tables Into Tablescapes 
Ideas for inspiring tabletop decor.
The Truth About Trans Fat 
Trans fat, or trans fatty acids, are created when hydrogen is added to vegetable oil. Trans fat can be found in vegetable shortenings, crackers, cookies,
Décor can make or break a meeting 
Lights are magic. From tiny twinkling lights in ficus trees to gobo templates casting images on a wall, lighting is one of the best ways to spark up a
The Business of Cocktails 
There's nothing like a cocktail hour for socializing and networking in a relaxed, leisurely setting. New acquaintances are made and old ones rekindled.
Here's to Beverage Functions 
Beverage functions serve an important purpose: They give guests a way to socialize and network. They offer a chance to visit in a relaxed, leisurely setting.
How to Plan Outdoor Events 
Outdoor settings can be magnificent for religious meetings. Views of mountains, water, and cityscapes can inspire any event, day or night. But outdoor events come with unique challenges. Weather, food, dress, and yes, even insects are part of the equation. Religious Conference Manager’s food-and-beverage columnist, Patti Shock, outlines how to make your outdoor gatherings successful.
Room Setup Affects F&B 
Room setup can affect the flow of service and the amount of food and beverage consumed.

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