Shimon Avish

Global Account Director,
BCD Meetings & Events

Shimon Avish joined BCD Meetings & Events in 2016 as global account director. Previously, he was president of Shimon Avish Consulting LLC, a strategic meetings management consultancy specializing in the assessment, design, implementation and sustainment of strategic meetings management programs. Prior to launching his own company, Avish was director, meetings consulting, at American Express Meetings & Events. There he was responsible for developing the methodologies for, and delivering, policy assessments and design, current state and gap analyses, program design, benchmarking, compliance management, communications, change management, and global implementation engagements. In 2002, he developed what would become the foundation of strategic meetings management consulting at American Express, and in 2003 he was enlisted to create the first team of consultative meetings account managers, committed to assisting American Express customers in the creation of their strategic meetings management programs. Avish was in this role from 2003 through 2008, and during this time he presented frequently at GBTA, MPI, and ACTE events, was a member of the GBTA Group & Meetings Committee, and published or contributed to numerous white papers.

Avish joined the newly formed global meetings organization, American Express Meetings & Events, in 2008 and became the strategic account director for a marquee account, responsible for the design and implementation of the client’s global strategic meetings management program.  The program quickly expanded from North America to an additional 21 markets in EMEA, with local planning teams managing over 7,000 meetings per year. Previously, while at Travel Management Group, he conducted agency and card selection and implementation engagements, and developed a practice line dedicated to the selection and implementation of expense management systems.

He holds a PhD in political science from Columbia University in New York, and is a Fulbright-Hayes Scholar.

Locked and unlocked locks on screen
How Cybersecure Is Your Meeting?  6
Cybersecurity is one of the many things pharma buyers and hoteliers need to be discussing—but all too often are not.
Dollars on a plate with knife and fork
Why Pharma Meal Caps Must Be Increased  2
The meal caps pharmaceutical companies place on healthcare-professional meetings are making their business less attractive to hoteliers. What can we do about it?
A New Way to Launch a Strategic Meetings Management Program 
When stakeholders feel their needs are baked into your strategic meetings management program, your meeting policies have a much greater chance of success. Here’s how to make it happen.
Why Meetings Management Policies Are Typically Not Mandated  2
I recently had an epiphany on why something I can’t imagine wouldn’t be required—the SMMP—often is not. Do you agree with my conclusions?
Why You Should Care About Duty-of-Care Risks 
If you don’t plan meetings for a highly regulated industry like pharma or financial services, you may think you don’t need a meeting management program. But you do.
Savings, Compliance, Who Cares! 
From what Shimon Avish hears, cost savings and compliance are losing ground as drivers of strategic meetings management programs. In their place? Branding and marketing.
Darn that SMM Data!  4
Manual data entry is one root cause of planners’ resistance to strategic meetings management. The question is, what can we do about it?
Meetings policies must address regulatory, duty-of-care, and fiduciary risk mana
The 18 Areas a Meeting Policy Must Cover  1
A strong meetings policy is an essential, not a nice-to-have. Does yours cover all the bases?
Why Companies Shun the ‘M’ Word  2
Strategic meetings management programs have admirable goals, but many companies resist the word “mandate” when it comes to their SMMPs.
The Stalling of Strategic Meetings Management 
Why SMM isn’t being implemented widely outside of a few highly regulated markets.
Imposing a Strategic Meetings Management Program Does Not Work  2
Address the needs of the many internal and external constituencies that will be affected by your SMMP, or the program could be stopped in its tracks.
Let’s Take the “Strategic” Out of Strategic Meetings Management  5
If SMM is actually more tactical than strategic, maybe it’s time to rethink what we call it.
Ding Dong SMM is Dead—Not! 
If I were to believe my eyes, all the evidence would lead me to believe that strategic meetings management is dead. Well, I'm not buying it!
The SMM Pro: Why Strategic Meeting Management Is Like Interior Design 
Why buying technology or implementing meeting planning services is not the same as developing a strategic approach, and what you can do now to ensure the "strategic" piece of your SMMP stays on track, regardless of who's issuing the RFPs
Dear SMM Maven: Can a Travel Manager Plan a Meeting? 
Is it possible for a travel manager to learn to take on meetings? Of course, but it will require looking at existing responsibilities in a different light, and learning some new ones.

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