Tyra W. Hilliard, Esq., J.D, CMP

Tyra W.
Hilliard, Esq., J.D, CMP

Associate Professor of restaurant, hotel and meetings management, University of Alabama


Tyra teaches courses in meeting and event management at the University of Alabama and has also taught and facilitated presentations for international audiences worldwide, including Turkey, Greece, Germany, Spain, Denmark, Qatar, China, Taiwan, Singapore, Mexico, and Canada.She chaired the Convention Industry Council’s APEX Contracts Panel and has been named one of the “25 Most Influential People in the Meetings Industry.” She was recognized as the Educator honoree at the PCMA Foundation Achievement Awards Dinner in 2009 and was presented with the 2010 MPI Chairwoman’s Award for her work on the Meeting & Business Events Competencies & Standards. During her career, Tyra has worked in the meetings industry as an attorney, a meeting planner, a catering manager, and an association executive.  Her industry experience gives her a unique perspective on the legal and business aspects of meeting and event management. 

Clause & Effect: Payment Due Dates 
CLAUSE: An invoice for Group charges will be forwarded to Group within thirty (30) days after Group departure. Payment is due within 30 days of invoice date
Clause & Effect: Third-party Commission Clauses 
CLAUSE: All room revenue is commissionable at 10 percent to Smith Meeting Services. Hotel agrees commission will be paid to Smith Meeting Services within
Marriott and the IATA Requirement  1
Clause: (Marriott) Hotel will pay commission only to valid sellers of travel who are accredited by one of the Marriott-approved entities. Effect: Think
Clause and Effect: Credit Application Requirements 
CLAUSE: To have Group charges placed on a master bill, Group must complete the attached credit application at least 30 days prior to the meeting dates.
Clause & Effect: Don't Move My Meeting Room! 
CLAUSE: Hotel reserves the right to modify meeting space held for Group's meetings if Group's anticipated attendance numbers decrease.
Clause & Effect: Data Security Controls 
Clause: Hotel reserves the right to distribute data and information about Group attendees as necessary and required for lawful business operations. Effect:
That's Our Meeting Space 
Clause: Hotel reserves the right to modify meeting space held for Group's meetings if Group's anticipated attendance numbers decrease. Effect: There are
Clause & Effect: Removing Troublemakers 
CLAUSE: Ejection Convention Center reserves the right to eject persons from the Center at its discretion. EFFECT: Ejection Upon Mutual Agreement? Some
Clause and Effect: Complimentary Room Nights 
CLAUSE: Group will receive one (1) complimentary room night for every 50 paid room nights. EFFECT: To be fair, the above is actually just a sentence rather
Clause and Effect: Early Departure Fees 
CLAUSE: Early departure fees are part of a hotel's strategy to maximize occupancy. If a guest makes a reservation for four nights and leaves after only
Clause & Effect: Don't Skip the Americans with Disabilities Act Clause 
Clause: Suppose a hotel contract for a meeting does not include an Americans with Disabilities Act clause. Either the meeting planner or the hotel may
Clause and Effect: Food Donations 
CLAUSE: In the event the Group's numbers for any food functions fall below the guaranteed numbers for which the Hotel purchased food, Hotel agrees to
Clause: Lowest Rate Hotel will not offer any sleeping room rates lower than the negotiated Group rates over Group meeting dates unless the lower rate
Clause & Effect: Audit to Avoid Attrition 
Use this clause: If Hotel shows that the Group has picked up less than 80 percent of the contracted room block, Hotel agrees to perform an audit before invoicing Group for attrition damages.
Take 5 
IF YOU COULD BE ANYWHERE IN THE WORLD, WHERE WOULD YOU BE? On a deserted stretch of beach in Aruba, relaxing in a lounge chair next to my husband. WHAT'S

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