Avoid these top 10 e-mail newsletter mistakes


From Chief Marketer, of interest to anyone who publishes an e-newsletter (as part of conference marketing, or just in general):

    No matter how scrupulously ethical your e-mail program is, there's a good chance that recipients think of you as a spammer. According to MarketingSherpa president Anne Holland, 38% of consumers define spam as "e-mail that tries to sell me a product/service even if I know the sender."

    At the same time, however, Holland says, "consumers and business execs alike are signing up to receive e-mail newsletters in thrillingly high numbers. In fact, in 2005 the average e-mail opt-in list grew at a rate equaling 38.4% a year (yes, that's after the bad addresses and unsubscribes are taken out)."

    In the first of a two-part series, Holland points out common mistakes to avoid if you want to improve the effectiveness of your e-mail campaigns and minimize the likelihood of being reported as a spammer. To read her advice, click here.

I agree with all her suggestions, and look forward to the next installment.

Please or Register to post comments.

What's face2face?

An eclectic mix of news about meetings and events, hospitality, and business travel, along with helpful hints and the occasional rant.

Blog Archive

Sponsored Introduction Continue on to (or wait seconds) ×